2020's Retail Golden Quarter

Consumers are heading online for the retail Golden Quarter

New research commissioned by 7bridges shows that more consumers intend to do their holiday shopping online in 2020. The new whitepaper includes many insights into the behaviours and preferences of consumers, including:

• Online shoppers are likely to spend 169% more than those who choose to shop in-store
• 93% of consumers say that free delivery will influence their choice of online brand
• Gen Z and younger Millennials seek brands that offer green delivery and packaging options.
• Consumers would spend 225% more with less-favoured brands if they offered better delivery and returns experiences

• 58% of 25-34 year olds look for green and/or carbon-neutral delivery options 

But as Europe is deep into a 'second wave' of the COVID-19 pandemic, many retailers are vulnerable to further operational disruptions and may struggle to compete with dominant retail platforms like Amazon.

Few retailers can afford to miss a month of the ‘golden quarter’, especially in a year of depressed sales. The new whitepaper from 7bridges guides businesses through the insights of the research, and ways to combat the risk of disruption to their business in 2021.