Consumers are heading online for the retail Golden Quarter
New research commissioned by 7bridges shows that more consumers intend to do their holiday shopping online in 2020. The new whitepaper includes many insights into the behaviours and preferences of consumers, including:
- Online shoppers are likely to spend 169% more than those who choose to shop in-store
- 93% of consumers say that free delivery will influence their choice of online brand
- Gen Z and younger Millennials seek brands that offer green delivery and packaging options.
- Consumers would spend 225% more with less-favoured brands if they offered better delivery and returns experiences
But as Europe enters a 'second wave' of the COVID-19 pandemic, many retailers are vulnerable to further operational disruptions and may struggle to compete with dominant retail platforms like Amazon.
Download the full whitepaper:
7bridges is a smart logistics platform, used by retailers and other high-growth businesses to offer exceptional delivery experiences at the lowest costs.
The platform connects businesses to an open ecosystem of transportation carriers and logistics suppliers, and uses real-time AI technology to dynamically select the best route, carrier and packaging for every shipment. This ensures the best outcome for every order that's sent, and can reduce logistics costs by up to 50%.
About the research
All consumer-related figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2079 adults. Fieldwork was undertaken between 27th August - 1st September 2020. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
All business-related figures, unless otherwise stated, are from YouGov Plc. Total sample size was 251 senior business leaders in the UK retail sector. Fieldwork was undertaken between 27th August - 2nd September 2020. The survey was carried out online. The figures have not been weighted.