Are supply chain disruptions sending customers into the hands of your competitors?

A study of UK consumers’ reaction to supply chain issues

Supply chain landing page Image V1

This time five years ago, the everyday consumer probably didn’t think about supply chains regularly.

The majority probably never gave them a second thought. But the last few years have highlighted just how fragile supply chains are.

The aim of this research was to examine the potential damage to brands when shortages occur.

You'll learn:

  • Which industries consumers think are most affected by supply chain disruption
  • How disruptions have impacted customer loyalty and who they think is responsible
  • What to prioritise to combat ongoing issues and how technology and automation leaves you room to innovate and create a resilient supply chain
  • How moving from a reactive supply chain strategy to an outcome-driven one will not only protect you from the volatile environment we live in, but also turn your supply chain into a competition advantage